March 15, 2019

The big C

Consistency is one of the most important principles in business and technical writing. Not just consistency of output but consistency of style, structure and format.
March 15, 2019

Writer’s block

A good cup of tea can cure many ills and it’s a go-to remedy for me when the words won’t flow.
March 15, 2019

Copy that – five reasons to hire a copywriter

If you own your own business, it’s more than likely you outsource a lot of tasks to others more qualified. You hire an accountant to do your tax, a graphic designer to create a logo, a plumber to fix the toilet.
March 27, 2019

Getting down to business

We’re bombarded with words, all day, every day – e-mails, brochures, reports, letters, ads, speeches, articles, PowerPoint presentations – so you can’t afford to let your business communications get lost in the crowd.
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