March 15, 2019

Copy that – five reasons to hire a copywriter

If you own your own business, it’s more than likely you outsource a lot of tasks to others more qualified. You hire an accountant to do your tax, a graphic designer to create a logo, a plumber to fix the toilet.
March 15, 2019

Writer’s block

A good cup of tea can cure many ills and it’s a go-to remedy for me when the words won’t flow.
March 15, 2019

The big ‘C’

Consistency is one of the most important principles in business and technical writing. Not just consistency of output but consistency of style, structure and format.
January 30, 2019

A recipe for writing

I’m a terrible cook. I try to follow the recipe – mostly – but the end product looks nothing like the picture. Writing is a little the same. There is a method and process that, when followed well, will usually give you a product that looks – and reads – like the picture.
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