If you own your own business, it’s more than likely you outsource a lot of tasks to others more qualified. You hire an accountant to do your tax, a graphic designer to create a logo, a plumber to fix the toilet.
I’m a terrible cook. I try to follow the recipe – mostly – but the end product looks nothing like the picture. Writing is a little the same. There is a method and process that, when followed well, will usually give you a product that looks – and reads – like the picture.