Biz-blab is the new buzzword, and it’s killing corporate communications. It’s a big call, but if your audience can’t understand what you’re saying, or if the message is being lost in an over-abundance of acronyms and corporate-speak, you risk losing traction in the boardroom or the sales arena.

Writing good content used to be good enough, but with so much now at our fingertips, if you want to get noticed you have to create great content.

No-one can dispute the power of words, so when you put them together there’s no limit to what words can achieve. Words are the building blocks of sentences which are the foundation of written communications.

I’m a terrible cook. I try to follow the recipe – mostly – but the end product looks nothing like the picture. Writing is a little the same. There is a method and process that, when followed well, will usually give you a product that looks – and reads – like the picture.