It’s the time of year that thoughts turn to annual reports. Most of us get at least one each year, from our superannuation fund, investment companies, even from the school your children attend. Writing annual reports can be a daunting task for those responsible for collating and disseminating the most relevant pieces of the year’s data but following a few simple steps can take help take the sting out of the job.

Copywriting isn’t something that comes naturally to everyone. Some people have a flair for putting pen to paper and crafting a convincing collection of communications, but there are times when the words don’t flow for even the most gifted copywriter.

Business writing is as varied as the number of businesses there are. Each one has its own style, its own template and its own focus but despite this myriad combinations there are four main categories into which business writing can be broken down, each with its own overall goal.

If you build it they will come – or will they? Search Engine Optimisation is a must if you want readers to find you online. Just because you’ve put a few choice words on the screen, it doesn’t guarantee those readers will come. SEO is all about putting the right words in the right place and in the right order.