Consistency is one of the most important principles in business and technical writing. Not just consistency of output but consistency of style, structure and format.
If you own your own business, it’s more than likely you outsource a lot of tasks to others more qualified. You hire an accountant to do your tax, a graphic designer to create a logo, a plumber to fix the toilet.
We’re bombarded with words, all day, every day – e-mails, brochures, reports, letters, ads, speeches, articles, PowerPoint presentations – so you can’t afford to let your business communications get lost in the crowd.