A catchy title, or headline may get readers to stop and take notice, but if the first sentence doesn’t grab your readers’ attention, then you’ve already lost. Market analysist, Buzzsumo
, found there are a number of simple techniques that can lift your content from good to great, and even outstanding, without having to invest too much more time.
Firstly, use research-backed content – things like data, statistics and expert quotes – it seems lots of us may not have liked Maths at school but we love to see numbers on the net. With so much ‘fake news’ on the worldwide web, being factual gives you an edge in credibility.
The format you choose for your content can also be instrumental. After sampling more than 750,000 posts, the study found the content that generated the most hits were list posts, videos, how-to posts, why posts and infographics.
Everything old is new again in the cyber world so although you may be rehashing old news, try a different angle. Address topics that your competition may overlook, and don’t be afraid to have an opinion, but ensure that you can back it up with those facts and figures.
The research found that content hosted on domains that are seen as authoritative tend to get more links and shares and as your site becomes more popular, you’ll also start to build up on those links and shares. From there you can boost any social media channel with a more strategic social media marketing campaign.