There’s one button on your keyboard that has more power than any other. It has grown in popularity over the years and is now one of the most useful tools you can use to get traction on any social media website.

It’s a new financial year and, as well as getting your 2020 budget in order, it’s probably a good time to also think about how you want to incorporate your communications into both your costings and your vision.

If you build it they will come – or will they? Search Engine Optimisation is a must if you want readers to find you online. Just because you’ve put a few choice words on the screen, it doesn’t guarantee those readers will come. SEO is all about putting the right words in the right place and in the right order.