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Plan and perfect

It’s a new financial year and, as well as getting your 2020 budget in order, it’s probably a good time to also think about how you want to incorporate your communications into both your costings and your vision.

Now is the time to take stock of what worked, what didn’t, where you can save money and where you may want to spend a little to kickstart or reinvigorate your communications plans with clients, customers and internally with your staff.

While authentic communication is the key to keeping customers and clients engaged, there are a number of ways in which to get your message, your ideas, and your story out. And now may be the time to think about if there are better ways of doing it.

Firstly, revisit the big picture, and consider the next twelve months in their entirety, working out what you want to say, how you want to say it and when the best time is to put those communications out to your clientele.

If you work to an already established schedule, then there will be natural points throughout the year where you know what information to disseminate, but it is also important to think about any communications you may want to make in between these times. Think about times when other annual events may be happening such as school holidays, religions celebrations or events that tie into the community in which you are working.
Social media and digital communications have made the process of spreading the word easier, quicker and less expensive than it once was, but deciding which platform is best for your business can often be a little confusing. With everything from Facebook, Instagram, Pintrest, LinkedIn and the relatively old-school website, there’s a lot to consider about which would be the best place to spend your communication dollars and your energies.

If you’re unsure of what digital platform would suit your business best, seek out someone who has expertise in this area. Although it may be less expensive than traditional advertising, if you make the wrong choice about your social media marketing it can be a costly mistake.

Once you’ve decided on how you are going to stay in touch with your clients and customers, you have to decide on what you’re going to tell them. Put together a plan where you can be more strategic about getting your news out. If you do run a blog or regular newsletter, put together a plan of relevant topics so you can be organised in gathering the information specific to your subjects as you progress through the year. Try to integrate your blog or newsletter topics with your social media post content so that your communication is not only relevant but consistent. This way you will always be touching your customer base on some level while keeping your business or service top of mind.

Finally, create a physical plan of your timetable and schedules and put it somewhere you can see it on a daily basis to remind you of what you’ve got planned and to keep you accountable to those plans.

If you need more information, call Mike Holland on 0414 394 440 or email me:
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