Top business benefits of using plain language

Plain language is a way of expressing ideas easily understood by the reader. It is becoming an increasingly popular method of communication in the business world. Many companies started recognising the benefits of using plain language to communicate more clearly and efficiently with customers, employees, and other stakeholders.

According to Shane Perry, a business language specialist and business loan provider at FundSpot, "Plain language is being adopted to help businesses achieve better goals, increase efficiency, and create more effective communication. Plain language can also help businesses build trust and foster strong customer relationships while helping businesses save money, improve customer service and engagement, and reduce legal risks."

While there are many reasons businesses should use plain language, here are five of the top benefits companies can expect to experience when they implement plain language in their communication strategies.

1. Increased customer understanding

Plain language eliminates the need for complex jargon that can confuse customers and employees. By using simple words and phrases, companies can make their messages easier to understand and less likely to be misunderstood. This can lead to increased understanding and engagement with the company's offerings.

2. Higher efficiency

Plain language can help businesses save time and increase efficiency by eliminating the need to explain technical terms or jargon, which can often slow communication. When all stakeholders can understand the message the first time, this leads to fewer questions and a smoother workflow overall.

3. Improved customer service

By using plain language, businesses can provide better customer service by helping customers understand the company's products and services more quickly and easily. Plain language also helps build trust with customers, as they perceive the company as honest and transparent in their communication.

4. Reduced cost

Plain language can help businesses reduce costs by eliminating the need to hire outside language specialists or editors to ensure their messages are easily understood. This can be especially useful for small businesses, which may need more money to invest in an expensive copywriter.
Plus, using plain language can help businesses save money on legal fees since fewer misunderstandings will lead to fewer disputes that require lawyers.

5. Improved accessibility

Plain language can make communications more accessible for people with disabilities or who may not speak the same language as the company's customers. This can lead to improved customer service, increased sales, and higher customer satisfaction.

In addition, plain language can help attract new clients who may have previously been excluded due to language barriers.

Boost your business communication with plain language!

By implementing plain language into all aspects of communication, companies can ensure that their messages are understood by everyone, regardless of language or other barriers. Ultimately, the benefits of using plain language far outweigh the cost of implementation, making it a valuable tool for businesses looking to expand their success.

Wordwallah specialises in helping businesses use plain language to create clear and effective communication. We strive to ensure that all your clients, employees, and stakeholders can easily understand your messages.

Contact us to learn more about how we can help your business succeed!