Readability: Its importance to my content
October 24, 2022

Content Translation Strategy: How it boosts content reachability




One common way to improve the reachability of content is to translate it into other languages. This can be done in several ways, such as using machine translation or hiring professional translators. Translated content can be shared on social media, websites, and other formats.

“When businesses want to increase the reachability of their content, they can use a content translation strategy. By making content available in multiple languages, businesses can reach a larger audience and increase their reachability,” says Olivia Jones, managing editor at 8News.

Do you want to know more about content translation strategy? Continue reading to learn more and see how it boosts content reachability.

What is a Content Translation Strategy?

A content translation strategy is a plan that aims to make sure your website’s pages are easily translated into other languages. A good content translation strategy also ensures you deliver the same messaging and tone across all versions of your site.

You can use several tools to help with your content translation strategies, such as machine learning solutions and translation management tools. Some of these tools can also help you optimise your website’s content for search engines after translating it into other languages! This is very useful if you want to reach a wider audience.

Five Ways Content Translation Strategy Boost Reachability

1. Optimisation for search engines

A content translation strategy can help you identify and optimise pages that perform well in multiple languages, such as high-traffic or landing pages. Search engines like Google often look at keywords in the source language to show relevant results when someone searches a language other than their native one. Having optimised versions of pages that target multiple languages can help you rank higher on search engines, which can help you reach more potential customers.

2. Easy translation process
Some content translation strategies rely heavily on machine learning tools or translation management software to make sure sites are translated accurately and quickly. These tools can make it easier for non-native speakers to translate your site and help you monitor how well translated pages perform in different countries or languages.

3. Increased web traffic
A content translation strategy that takes advantage of machine learning tools and translation management software can help ensure your website’s pages are easily found by visitors searching in other languages. Having a high number of non-native visitors can help increase your web traffic, leading to more clicks and conversions for your business!

4. Improved quality control
Having a content translation strategy in place also makes monitoring the accuracy of each translated version of your website more accessible. By identifying pages needing additional work or corrections, you can ensure your pages are accurately translated and optimised for different languages, improving the user experience for non-native visitors.

5. Faster translation process
Machine learning tools and translation management software can help you speed up your content translation process so you won’t have to spend as much time translating each page of your website into other languages. This can help you deliver translated pages faster, which can help keep your site relevant and up-to-date.
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