7 steps in dealing with the media
Technology has brought massive changes to the way news is delivered today. News comes into our homes literally as it happens.
This brings many challenges, especially for the public sector and businesses that may come into contact with the media for one reason or another. Perhaps it might be a contentious issue, or maybe it is a human-interest matter. Most people are not born media savvy, but by following a few simple tips, dealing with journalists and other media need not be a daunting experience..
1. If you are contacted by a journalist to make comment on something, ensure you get their name, media outlet, telephone number and email address.
2. Don’t feel pressured that you have to answer their questions there and then. Most interviews are conducted over the telephone, but you may prefer to ask the journalist to come and see you face to face. Remember though, that this may not be possible if the journalist is in another state or country.