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Newsletters: the ideal communication tool

Do you use newsletters as a communication tool? And, if so, are you getting the most out of them?

If done correctly, newsletters are by far the most powerful way to communicate with your target audience on a regular basis, especially in today’s fast-paced information age.

Newsletters can be informative, creative, serious, fun, printed or electronic, or perhaps they’re just part of a work project. They can be large or small, and distributed on a weekly, monthly, quarterly or annual basis depending on your needs.

To ensure that your newsletters are effective, it’s vital that you focus on your audience. Think about the language and style of writing you use. A newsletter to lawyers will have a very different style to one aimed at builders.

Also, what motivates them? What are their needs or concerns? If you’re not sure – ask them. Place a segment in your newsletter asking them for feedback. Alternatively, you might try an external resource to do the research for you - sometimes an audience is more open to discussing their concerns with a third party.
Once you have gathered your information, you can then tailor your message to suit your audience, so everyone benefits.

But, perhaps your newsletter is taking up too much of your time or you simply don’t have the resources in-house to produce it. Then give wordwallah a call. We can research your audience, source stories, write and edit the articles – we can even design, print and distribute them if you wish.

And we can do it in a fraction of the time it might take you – freeing you up to focus on other important areas. You’ll be surprised at how hassle-free the process is. Call Mike on 0414 394 440 or email me:
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