Author Archives: wordwall_mike

INDEXING: WHEN, HOW, WHY?

The best way to find out what indexers do is to try it yourself. Grab an old textbook and go through it from page to page, highlighting every occurrence of names, places, titles and concepts. Go back and type up … Continue reading

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7 STEPS IN DEALING WITH THE MEDIA

Technology has brought massive changes to the way news is delivered today. News comes into our homes literally as it happens. With this brings many challenges, especially for the public sector and businesses that may come into contact with the … Continue reading

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TIPS FOR PLAIN ENGLISH

Keep sentences short. It’s easier for your reader to absorb your message if you keep your sentences short – around 15 to 20 words. By removing repetition and verbiage, using lists and headings properly, and shortening sentences, your reader will … Continue reading

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HIRING A COPYWRITER: YOUR 5-POINT CHECKLIST

Here are some tips to ensure your outsourced copywriting projects run smoothly and achieve their objectives 1.   Choosing the right writer It’s often difficult to find a copywriter who is suitable and available, particularly if your projects vary in their … Continue reading

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CREATING FORMS

Do you or one of your colleagues ever get asked to produce a business form or template for a specific subject or criteria? For example, a Project Management template, Tendering template or just a Glossary of Australian Acronyms. Is it … Continue reading

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CHOOSING THE RIGHT EDITOR: SAVING TIME AND MONEY

VALUE VS. PRICE When choosing an editor, it’s important to look at various elements, not just the quoted price. For example, if two editors quote an hourly rate of $50 and $100 respectively – it doesn’t necessarily follow that one … Continue reading

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WHERE DID I PUT THAT FILE?

How often have you needed information, which you know is stored somewhere on your computer, but you just don’t know where you put it? It may have been an email someone (you can’t remember who) sent you in the last … Continue reading

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NEWSLETTERS: THE IDEAL COMMUNICATION TOOL

Do you use newsletters as a communication tool? And, if so, are you getting the most out of them? If done correctly, newsletters are by far the most powerful way to communicate with your target audience on a regular basis, … Continue reading

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GRAMMAR TIME: WHAT IS A GERUND?

A gerund is a noun formed from a verb, particularly those ending with ‘ing’, such as ‘the editing’ or ‘the writing’.

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GRAMMAR TIME: THE COMMA

Why does the sentence ‘The boy, whose jacket was torn, asked for help’ sound odd? If you are using a relative clause to identify the person or thing you are talking about, you shouldn’t separate it from the main clause … Continue reading

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